FOR IMMEDIATE RELEASE:

DAVE MASON TO RECEIVE OUTSTANDING CAREER ACHIEVEMENT HONOR THIS YEAR AT THE MUSIC IN MEDIA INTERACTIVE CONFERENCE
Rock & Roll Hall of Famer Receives Another Coveted Industry Recognition

HOLLYWOOD, CA- June 11, 2009: With the Hollywood Music in Media Awards (HMMA) gearing up for their distinguished industry event this fall, it was announced today by the event producers that legendary Rock and Roll Hall of Famer Dave Mason will receive his Outstanding Career Achievement Honor at the HMMA produced Music In Media Interactive Conference (MIMICON) on Saturday, November 21st.

“Dave Mason has a distinguished career in the Music Industry, one so diverse and meaningful to a generation of listeners; we are honored to recognize his accomplishments.”  HMMA Co-Executive Producer Brent Harvey remarks. “Mason is worthy of this honor on many levels, including his philanthropic service over the years. We are delighted we have the opportunity to identify his career achievements, relevance and longevity in the music industry”

Mason has enjoyed a career that has spanned over 37 years, performing to sold-out audiences with memorable bands Traffic and Fleetwood Mac, as well as recording with some of music’s legendary icons, including Jimi Hendrix, Eric Clapton, George Harrison and the Rolling Stones. He has penned and recorded memorable gold and platinum songs, including ‘Feeling Alright’, ‘Let It Flow’ and his smash-hit single, ‘We Just Disagree’.  In 2004 Dave Mason and the band Traffic received one of the highest honors of their careers when they were inducted into the Rock & Roll Hall of Fame. Adding to his impressive discography, Mason just released his 2009 solo LP, "26 Letters ~ 12 Notes" and is touring through the summer.

Mason has gone beyond reaching out to be heard beyond his career in music, by becoming an influential figure as an advocate for the foundation Working Vessels for Vets. His dedication to raising awareness and funding through his shows and his work in the media, will continue to have an impact on our returning heroes. You can visit their website for more information on how you can help. http://www.workvesselsforvets.org

The HMM Awards will take place on Thursday, November 19th at The Highlands in the Hollywood & Highlands / Kodak Theater Complex featuring live music performances, award presentations, celebrities appearances and a exclusive VIP reception and dinner banquet catered by Wolfgang Puck, Inc.  The Miusic In Media Interactive Conference will occur November 20th, 21st and 22nd at the landmark Renaissance Hollywood Hotel, also located in the Hollywood & Highlands complex.

The most renown music composers, music artists and music supervisors will be honored for their outstanding contributions to music in film, TV and video games. In addition, independent music artists from around the world will be recognized for individual music accomplishments. The call for entries submission information can be found at the newly launched web site at www.hmmawards.com