Jeffrey Cheen started his career as National Promotion Director for Bill Cosby’s Tetragrammaton Records and its artists management company, with a list of clients that included Deep Purple, Joan Rivers and Tiny Tim. He then helmed Mercury Records Hollywood office, overseeing record production and artists signings.

Mr. Cheen was then tapped by Capitol Records to take over its Rock A & R Department. Cheen then moved to Far Out Music and Publishing to head up its management division where he guided the careers of War, Ronnie Laws, and Rick James.

Cheen’s flair for live production flourished when he was partnered with Jerry Buss, owner of the Los Angeles Lakers and the 18,000 seat LA Forum, where Cheen was responsible for presenting concerts and TV productions. Cheen was also contracted to produce all the entertainment at the new Tropicana Casino in Atlantic City, for three years.

Cheen then focused his many years of concert, record and TV production experience in America on the new Asian market when he produced the Pacific Rim Festival in Los Angeles and served as a consultant to the Peoples Republic of China, Ministry of Culture and the Australian government’s, Ausmusic. He has also given lectures and seminars on the music business in Hong Kong, China, Australia, India and the USA. His Interstar Music Company, was the first western company to enter into a joint venture with the Chinese Ministry of Culture for producing and distributing Pop & Rock music in China, Taiwan, Hong Kong, Japan, Singapore, Malaysia, Korea, Australia and the Philippines. Cheen lived and worked in Beijing and Hong Kong for 13 years.

The new IT century, finds Jeffrey Cheen back in the USA where he served as VP of Business Development for BB King’s Blues Clubs overseeing worldwide corporate licensing. Cheen is currently instituting new marketing strategies in the Music, Performance, TV & Film industries with his company, Interstar Media Alliance, as he commutes between Charlotte and Los Angeles consulting record and entertainment companies in regard to the industry’s new 360 degree deals. Mr. Cheen serves on the board of the LA Music Awards and is the founder of the Charlotte Music Awards. Mr. Cheen is also associated with Catawba College where he gives a course in The Business Of Music.