Smokey Robinson – Lifetime Achievement Honor

Smokey Robinson

Hollywood, CA – September 8, 2011: The Hollywood Music In Media Awards (HMMA) announced today Smokey Robinson will be presented with the organization’s prestigious Lifetime Achievement Award during the main awards event on November 17th, 2011 in Hollywood, CA.Once hailed by Bob Dylan as “America’s greatest living poet,” the acclaimed singer-songwriter’s career spans over four decades of hits.Born and raised in Detroit, Michigan, Robinson founded The Miracles while still in high school.  He is famous for creating sweet, soulful sounds including: “Shop Around;” “Tears of a Clown;” and “I Second That Emotion.”  In addition to writing and singing hits, Robinson also found prodigious success as a music executive; he became Vice President of Motown Records and produced numerous hits for other Motown greats including The Temptations, Marvin Gaye and Mary Wells.  He later turned to a solo career where he triumphed with such hits as “Cruisin’,” “Quiet Storm” (which launched a music genre which persists to this day),” and “Just to See Her” and remained VP of Motown Records until the sale of the company to MCA in 1988.  The crooner’s latest album, “Smokey Robinson Now & Then”, is receiving critical acclaim and doing brisk sales.  Robinson continues to perform all over the world in front of adoring masses.

“We’re excited to honor this incredibly talented artist at our awards event!” exclaims HMMA executive producer Brent Harvey.  “Not only is he a great artist, songwriter and respected music executive, he’s such a sweet and humble man. He is the embodiment of what the talented musicians affiliated with HMMA strive to become. His beloved music has been heard in so many films, TV shows and other visual mediums, the HMMA is proud to be the first to recognize that aspect of his career” concludes Harvey.

Renowned artist CJ Latimore will design a one-of-a-kind art piece to be presented to Mr. Robinson as the Lifetime Achievement Award plaque.

The Hollywood Music In Media Awards recognizes and honors the music of visual mediums (film, TV, movie trailers, video games, commercials, music videos, etc.), the talented individuals responsible for creating, producing and placing it, and the music of artists, both mainstream and independent, from around the globe. HMMA is the first music awards event to recognize and honor excellence in music supervision. Iconic artists are presented with Outstanding Career and Lifetime Achievement honors for their accomplishments and longevity in entertainment. The awards event features live music performances, celebrity appearances, award presentations, an exclusive VIP reception and a dinner banquet.

The 2011 HMMA Event is benefiting Autism Speaks, the world’s largest autism advocacy organization.

The Hollywood Music In Media Awards
Thursday, November 17, 2011
4:30 Red Carpet | 6:00 Banquet & VIP | 8:00 Awards Show | 10:00 Post Party

The Highlands Hollywood
6801 Hollywood Blvd, fourth floor
Hollywood, CA 20028
(Kodak Theater/Hollywood & Highland Complex)

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